战略视角决策是战略制定和战略实施的隐含前提.战略视角包括以竞争战略为代表的结构主义战略视角和以蓝海战略为代表的重构主义战略视角.从挖掘理论本质出发,对比分析了两种战略视角的内涵和特点,采用理论演绎方法,揭示了两种战略视角整合情况下的产业内企业数量与行业平均利润间的长期关系、短期关系以及调整过程,基于演绎分析归纳了影响战略视角决策的3个关键因素,并提出了战略视角决策框架,为企业做出正确的战略视角决策提供了一定的理论支持.%Strategic approach decision-making is the implicated premise of strategy formulation and implementation, including structuralist approach represented by competition strategy and reconstructionist approach represented by blue ocean strategy. By exploring the essence of theories, contrasting and analyzing the connotation and characteristics of those two strategic approaches, this paper explained long-term relation, short-term relation between the number of firms and average profits and adjustment process between short-term and long-term relation. Based on the analysis results, a framework of strategic approach decision is proposed to provide certain theoretical support for the firms to make the right strategic approach decision-making.
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