商业模式概念演进及创新途径研究综述

摘要

概念认知和创新途径探索是商业模式研究的两个重要部分。基于认知方法论的链式演进逻辑将商业模式概念认知过程分为朴素认知、组分探析、系统建模3个阶段，并对每一阶段的研究状况进行梳理。构建二维分类框架，从观点的可操作性和分析的系统性两个维度将商业模式创新途径的研究分为3大类：动力导向观、框架导向观、过程导向观，并以创新过程的一般逻辑为主线，依次对3类研究进行梳理。%The conceptual cognition and the exploration of innovative approaches are two important parts of business model research .Based on the logic of chained evolution of cognitive methodology ,the business model cognition process could be divided into three stages which were labeled simple cognition ,components analysis and system modeling .At the same time ,we reviewed the literature on approaches of business model innovation by using a two-dimensional analysis frame-work which included the operability of viewpoint and the systemic of analysis ,and classified the research as drivers-orien-ted ,framework-oriented and process-oriented viewpoints .