面向定位策略的工业产品服务系统商业模式研究

摘要

Business model research of industrial product service system is one of the topics of IPS 2 research .Current re‐search results focus on the value delivery but neglect the value supply structure .This paper puts forward the classification strategy of iPS2 based on the comprehensive positioning of the two dimensions of "structure‐value".Then ,three basic bus‐iness models are proposed ,and these most common business models are simulated and compared .The research of this pa‐per is helpful to evaluation decision of iPS 2 business model .%在iPS2的相关研究中，商业模式是中心主题之一，当前iPS2商业模式相关研究存在重视需求一侧的价值交付而忽视供给一侧的价值结构的问题。提出了基于“结构－价值”两个维度进行综合定位的商业模式分类策略，以及3种最常见的商业模式形态，并使用e3－value对其获利性进行了分析，有助于iPS2商业模式的选择决策。