互联网平台模式与传统企业再造

摘要

以商业生态理论为基础，选取海尔集团为案例研究对象，从平台视角探究中国传统制造企业如何通过互联网平台模式实现转型。研究结果表明：互联网平台模式转型的驱动力是满足顾客个性化定制需求；转型方式分为改善内部资源能力和吸收外部创新资源；转型类型分为资源依赖型、资源互补型和资源整合型。%This case study selects Haier Group as the case company and on the basis of business ecosystem theory .Through the perspective of platform ,it researches on how China's traditional manufacturing firms transit by internet platform mode .The results show that :the motivation of internet platform mode is to satisfy customers'personalized demand ;the manners can be improving internal resources and competence and absorbing external innovate resources ;the patterns can be resources dependence ,resources exchange and resources integration .