供应网络关系嵌入性视角下制造企业服务化战略对转型绩效的影响

摘要

Manufacturing companies in the process of transition from the supply of pure product to product service system,not only its supply network becomes more complex,and inter-organization relationships of supply networks may lead to the differentiation of supplier behavior,which will ultimately affect the performance of the service-oriented manufacturing enterprise.In the context of service-oriented manufacturing model,with manufacture enterprise and the "embedded" supply network as the research object,this paper has analyzed the impact of service strategy on the relationship embedded of network supply and enterprise performance from the perspective of embeddedness.Research shows that:the level of service orientation and service differentiation which is the two aspects of service strategy has a positive impact on business performance;Supply network embeddedness has significant intermediary role in the relationship of that service strategy effect on enterprise performance.%制造企业在从纯产品供应向产品服务系统供应转变的过程中,不仅其供应网络关系变得愈加复杂,而且供应网络的跨组织关系将导致供应商行为差异化,最终影响制造企业转型绩效.在服务型制造背景下,以制造企业及其嵌入的供应网络为研究对象,从嵌入性视角分析了服务化战略对供应网络关系嵌入性及制造企业转型绩效的影响.研究表明:服务化战略在服务导向水平和服务差异化两个方面均对企业转型绩效有正向影响;供应网络关系嵌入性在服务化战略影响企业转型绩效的关系中具有部分中介作用.