商业模式结构适应性:组件耦合协调分析

摘要

Business model is a value creation architecture which consists of multi-components.There, component features, relationships among these components impact on structural adaptabilities of a business model.Using NK models from component coupling perspective, the impacts of component attributions and distributions of the relationships among components on business model configurable adaptabilities are researched in the paper.It is shown that structural adaptabilities of a business model are slightly decreased and structural coupling degrees are enhanced as the numbers of optimal coupling configures are increased.Firms need to make trade-off between structural adaptabilities and coupling degrees of a business.At the same time, then the existence of similar optimal structures on a business model under the conditions of different coupling relationships, provide a path for firms searching the maximum of structural adaptabilities on a business model.%商业模式是由多组件构成的价值创造结构,组件特性、组件之间的关系影响了商业模式结构适应性.从组件耦合协调视角,应用NK模型,研究了组件特性、组件之间关系数量和分布对商业模式结构适应性的影响.结果表明,随着组件之间耦合关系数量的增加,商业模式结构适应性降低、结构耦合度上升,企业绩效的改善需要在商业模式结构的外部适应性、内部耦合性之间作出权衡,但在不同耦合关系数量下,存在相似的商业模式优化结构,为企业搜寻商业模式结构适应性最大值提供了可循路径.