企业伦理、绿色创业导向与竞争优势关系研究——以新创科技型企业为例

摘要

With the lack of business ethics and emergence of environmental pollution and other issues,people pay more and more attention to business ethics and green entrepreneurship.Empirical analysis is utilized to study the relationships a-mong business ethics,green entrepreneurial orientation and competitive advantage of technology start-ups.The results show that business ethics has a positive impact on both the green entrepreneurial orientation and the competitive advantage of technology start-ups,and green entrepreneurial orientation has a positive impact on the competitive advantage of tech-nology start-ups,as well as the green entrepreneurial orientation plays an intermediary role between business ethics and competitive advantage of technology start-ups.Based on the grow th characteristics of technology start-ups,the internal re-lationships among business ethics,strategy and competitive advantage are described,and some suggestions are put for-w ard contrapuntally.%随着企业伦理道德缺失、环境污染等问题的不断涌现,人们对企业伦理、绿色创业等主题日益重视.通过对企业伦理、绿色创业导向和新创科技型企业竞争优势间的影响关系进行实证研究,得出以下结论:企业伦理对绿色创业导向和新创科技型企业竞争优势均产生正向影响,绿色创业导向对新创科技型企业竞争优势产生正向影响,绿色创业导向在企业伦理对新创科技型企业竞争优势的影响中发挥中介作用.基于新创科技型企业的成长特点,刻画了企业伦理 -战略 -竞争优势间的内在联系,并针对性地提出了对策建议.