互联网+背景下突破式服务创新价值共创实现机制与策略研究

摘要

在互联网+ 背景下,服务型企业创新呈现出新的特征,作为一种新的创新类型,突破式服务创新近年来吸引了越来越多学术界与产业界人士的关注.在看似简单的突破式服务创新过程背后,蕴含着服务创新能力与理念以及难以模仿的价值共创能力,但其价值共创过程仍然是一个"黑箱".结合服务主导逻辑以及价值共创理论,剖析了突破式服务创新价值创造过程,并构建了高效的突破式服务创新价值共创实现机制,为服务型企业实施突破式服务创新战略提供了对策建议.%Under the background of internet+,the innovation of service-oriented enterprises has presented the new charac-teristics and changes.As a new innovation type,radical service innovation has attracted more and more attention from aca-demia and industry.Behind the seemingly simply radical service innovation process it contains the service innovation ability and the inimitable value co-creation ability,and the value co-creation process is still remain as black boxes.T his study a-dopts the method of case study and grounded theory which combined with the theory of service dominant logic and value co-creation,deeply analyzes the radical service innovation value co-creation process,and builds effective radical service in-novation value co-creation implementation mechanism.We hope this study can provide some theoretical support and policy suggestions for radical service innovation strategy.