Reading is a complex、communicative process,which involves both linguistic and cognitive knowledge. The lack of either part will cause inefficiency. So,this paper deals with problems in reading efficiency in English study for college students in China. It analyzes the problems with regard to linguistic knowledge and cognitive schemata,emphasizing that solid linguistic foundation is the premise,and active communication skills are catalytic promoters while formal scientific training is necessary,and proposes some countermeasures on how to enhance the college student's reading efficiency.
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