企业网络营销中的搜索引擎优化(SEO)策略分析

摘要

The popularity of the Internet has brought changes in people's consumption patterns, so marketing based on Internet has become an important direction of enterprise marketing. Search engine optimization is an important means of cyber mar-keting, and its main purpose is to increase the exposure of specif-ic keywords so as to increase the visibility, thereby increasing sales opportunities. Making good use of SEO techniques for en-terprises to develop Internet marketing practice is significant. This article focuses on the related strategies optimizing the search engine on enterprise cyber marketing.%互联网的普及带来了人们消费模式的变化,网络营销已经成为企业市场营销的一个重要方向.搜索引擎优化是网络营销的一个重要手段,它的主要目的是增加特定关键字的曝光率以增加网站的能见度,进而增加销售的机会.运用好SEO技术对企业开展网络营销实践意义重大.本文着重分析了企业网络营销中搜索引擎优化的相关技术策略.