浅谈药品超市中的POP广告设计应用策略

摘要

“药品超市”已成为当前药品销售的重要经营形式之一，POP广告在药品超市中能够起到显著的宣传促销作用。本文从POP广告的功能本质、药品超市中POP广告设计要点、POP广告与消费者视觉心理和行为习惯等三个方面对POP广告在药品超市中的设计应用策略提出了建议与思考。%"Drug supermarket"has become one of the most im-portant business forms in current drug sales, and POP advertising could play a significant role in publicity and promotion in the drug supermarket. This paper puts forward the thoughts and sug-gestions for the POP advertisement design and application strate-gies in the drug supermarket from the following three aspects:the functional essence of POP advertising, POP advertising design points in the drug supermarket, POP advertising and consumers' visual psychological and behavioral habits.