徐州地区黑大蒜饮料市场推广策略研究

摘要

BLack garLic drinks is the new product deveLoped recentLy by Xuzhou Lvzhiye company. This articLe surveys the cognition to garLic and garLic drinks of consumers in Xuzhou region. Based on the survey, this articLe confirms the target market and provides the reLated marketing strategy.%　　黑大蒜饮料是徐州绿之野公司新近研发出来的产品。文章调研了徐州地区消费者对大蒜及大蒜饮料的认知情况，据此确定了大蒜饮料的目标市场，并提出了相关的市场推广策略。