大学核心竞争力的要素及其培育

摘要

University＇s core competence is a kind of resource that universities have access to external accreditation and gain competitive advantage. The unique resources, relative stable dynamic development, educational excellence are the key fea- tures of core competitiveness that university must have. University＇s core Competence exists mainly in hard power and soft power. Hard power of university exists mainly in the strength of teachers, scientific research strength and discipline power; Soft power mainly refers to the university spirit of university culture and brand reputation. Cultivation of University＇s core Competence needs the school-running entities to carry out scientific and rational design, implementation of sensitive social service mechanism, building brand reputation, operating excellent culture, and paying attention to the discipline construction.%大学核心竞争力即高校所拥有的获得外界认可并在大学竞争中获得优势的核心能力。资源独有性、相对稳定的动态发展性、办学卓越性等是大学核心竞争力所应有的特性。大学核心竞争力通过硬实力和软实力表现出来。硬实力主要体现为师资、科研、学科等方面；软实力主要指以大学精神为内核的大学文化以及品牌声誉等。培育大学的核心竞争力，需要各办学实体进行科学合理的顶层设计、实施灵敏的社会服务机制、打造品牌声誉、经营优秀文化、注重学科建设。