都市报星期日刊如何打造精品栏目--以《新闻晨报》栏目《柒调查》为例

摘要

In the pattern of newspaper industry in China, metropolitan daily has always occupied a large proportion in the newspaper industry market by virtue of its fresh & alive contents, civilian perspectives and reforming & innovative forms. This paper, taking special contents in 2014 ofSeven Investigations column of Sunday Weekly of Shanghai Morning Postas examples, analyzes howSunday Weekly of Metropolitan Daily creates a quality column. The author believes thatSunday Weekly of Metropolitan Daily can record urban culture and living views of the public from the perspective of“civilian interest”.%在中国的报业格局中，都市报一直凭借鲜活的内容、平民化的视角、改革创新的形式在报业市场中占有较大份额。本文以上海都市报《新闻晨报》星期日刊《柒调查》栏目2014年专题内容为例，分析都市报星期日刊如何打造文化精品栏目，指出都市报星期日刊可以以一种“平民趣味”的视角来记录城市的文化和大众的生活图景。