高尔夫球手地方依恋符号性元素的识别与运用

摘要

In this study,the symbolic elements of golfers'place attachment are identified and applied using the Zaltman metaphor elicitation technique.The results show that there are 22 kinds of symbolic elements related to place attachment,which can be divided into five categories:style,geography,participation,reception,and culture.These elements elicit feelings of "friendship","health","happiness","high quality",and "beautiful scenery"to golfers.Golf course operators should make full use of the meaning of these symbolic elements,and focus on building the golf course infrastructure,landscape,reception service,and culture.They should actively explore the coupling values of the structure,improve the interaction between players and the course,and ac-tively create a golf player to avoid the interruption or shifting of local attachment.%运用隐喻抽取技术对高尔夫球手地方依恋的符号性元素进行了识别与定量研究.结果表明,高尔夫球手地方依恋有22个符号性元素,这些元素可分为风格、地理、参与、接待和文化五类,它们给球手带来"友谊"、"健康"、"愉悦"、"品质高"、"风景美"的终极体验.经营者要充分利用符号性元素的意义,着重打造球场基础设施、园林景观、服务接待和球会文化;积极挖掘联结构念的耦合价值,实现球手与球场的符号互动;主动创设高尔夫球手游憩氛围情境,避免球手地方依恋的中断或转移;结合球会自身特点,适时进行符号化运作.