An Analysis of Different Addressing Terms in High Context Communication and Low Context Communication from the Perspective of Frame Theory

摘要

Within the scope of human beings, some addressing terms are similar. However, different addressing terms still exist,which are influenced by the background of high context communication or low context communication. A good example is that Chinese traditional culture, a typical instance of high context communication, puts much emphasis on etiquette, which is represented in addressing terms as more complex and definite; In western, with the background of low context communication, every individual is more equal and they address each other more generally and much simpler. This paper tries to explore the addressing terms both in Chinese and in English from the perspective of frame theory.