长尾理论和小众传播在互联网传播中的应用

摘要

Driven by technological development, computer technology and network technology has made tremendous progress, information dissemination has also been more and more attention. Dissemination of information to the Internet as a carrier, occupies an increasingly important role in social development, the need to pay attention to the relevant personnel. According to the characteristics of the long tail theory of long tail theory and niche applications in Internet transmission is analyzed and discussed.%在科技发展的带动下，计算机技术和网络技术取得了巨大的进步，信息传播也受到了越来越多的关注。以互联网为载体的信息传播，在社会发展中占据着日益重要的地位，需要引起相关人员的重视。结合长尾理论的特点，对长尾理论和小众传播在互联网传播中的应用进行分析和探讨。