浅析我国供电企业服务营销对策

摘要

In the current grim situation, the power supply enterprise to seize the market, adapt to the user, the key lies in the transformation of the service concept, improve service, improve the service quality and the construction method of service marketing model. The main problems discussed in the power supply enterprise marketing and promotion marketing service level thinking, put forward the service marketing strategy of power supply enterprises, for reference.%在当前严峻的形势下，供电企业要抓住市场、适应用户，关键在于转变服务理念、完善服务手段、提高服务质量和构筑新型的服务营销。通过论述供电企业营销中存在的主要问题和提升营销服务水平的思路，提出了供电企业服务营销对策，以供参考。