“以旧换再”闭环供应链策略选择及其定价协调研究

摘要

针对两阶段闭环供应链系统,研究了“以旧换再”策略的实施条件,并分析了制造商和零售商的定价与协调策略.研究发现:(1)当再制造产品接受度和新产品耐用性满足一定条件时,制造商才实施“以旧换再”策略,否则不实施;(2)通过加强消费者环保意识、降低新产品的耐用性、提高再制造技术或者实施政府补贴等措施可以促进消费者参与“以旧换再”以及提高制造商和零售商的利润;(3)再制造能力、政府补贴以及“二手市场”价格对制造商和零售商的定价和生产决策也具有显著影响.最后,为了改善分散化决策中的低效率,采用收益共享契约对“以旧换再”闭环供应链进行协调,得出了制造商和零售商愿意合作的收益共享比例范围.%In this paper,we investigate the conditions under which a firm should offer a Trade Old for Remanufactured Program (TOR) and how to price and coordinate it.We show that (1) Firms should offer TOR programs only when remanufactured product receptivity and product durability satisfy a certain condition;(2) Improving consumers' environment consciousness,reducing the product durability,enhancing the remanufacturing technology,and implementing government subsidies can promote consumer participations in TOR programs and improve the profits of manufacturers and retailers;(3) The remanufacturing capability,"second-hand" prices and government subsidies plays significant roles in pricing decisions.Finally,to mitigate double marginalization,we apply the revenue-sharing contract to coordinate the TOR closed-loop supply chain and derive the range that the manufacturer and the retailer are willing to cooperate.