基于牛鞭效应的供应链信息共享价值研究

摘要

基于牛鞭效应模型对供应链共享价值进行了量化分析,并对传统供应链(非信息共享)与现代物流供应链(信息共享)的牛鞭效应进行了比较,结果表明信息共享条件下牛鞭效应得到了有效的控制.%The paper analyzes quantitatively the value of supply chain information sharing (IS) using bullwhip effect model and compares the bullwhip effect in traditional (thus non-IS) and modem (IS-enabled) supply chains, with result indicating more effective control of the effect in the latter.