收益管理在集装箱海铁联运中的应用研究

摘要

针对集装箱海铁联运存在的问题提出实施收益管理的必要性,结合集装箱海铁联运的特点分析应用收益管理的可行性,并在此基础上建立集装箱海铁联运收益管理系统的概念模型,对模型中的5个构成要素以及简化模型中的需求预测、箱位分配、动态定价3个核心内容进行了分析探讨,为收益管理在集装箱海铁联运中的实际运用提供框架指引.%In this paper, we proposed the necessity of revenue management in view of the problems in the container sea-rail intermodal transportation. Then we analyzed the feasibility of revenue management in connection with the characteristics of the container sea-rail intermodal transportation. On such basis we established the conceptual model of the revenue management system of the container sea-rail intermodal transportation and analyzed its five components and three core contents which were demand forecasting, cargo slot allocation and dynamic pricing.