不同战略角色下跨国公司物流子公司战略地图的构建

摘要

In this paper, taking the logistics subsidiaries of transnational corporations and their network and strategic roles as the basis of this study, we used strategic map and balanced scorecard to analyze the strategic map of the subsidiaries and established the general-purpose strategic map for these subsidiaries.%将跨国物流公司子公司及其网络嵌入、战略角色等作为研究基础,利用战略地图和平衡计分卡思想模式,对跨国物流公司子公司的战略地图进行分析,构建出跨国物流公司子公司通用的战略地图.