基于物流视角的图书分销效率实证研究

摘要

In this paper starting from the studies on the performance and efficiency of book distribution,we focused on the factors influencing book distribution efficiency and book logistics cost,then established the index system for the measurement of book distribution efficiency and found that controlling the logistics cost in book distribution,reasonably using e-commerce information flow and optimizing the plan of the route of the book distribution supply chain were the key factors in improving the efficiency of modern book distribution.%将具备传统与现代电子商务特点下物流的典型商品-图书作为分销效率的客观载体,从图书分销绩效出发,着眼于影响图书分销效率与图书物流成本等因素,构建衡量图书分销效率的指标体系,进一步对该指标体系采用基于熵值法的AHP分析与效度检验中的因子分析进行实证研究.研究发现,控制图书分销物流成本、合理使用电子商务信息流与优化设计图书分销供应链的线路,是提高现代图书分销效率的关键因素.