农村鲜活农产品物流市场整合战略研究

摘要

In this paper, in view of the current status and characteristics of the rural fresh agricultural produce logistics market, we analyzed the limitation of the current logistics mode, then on such basis, proposed three integration strategies, which were horizontal integration, vertical integration and platform integration, and at the end, proposed the corresponding suggestions for the problems in the integration process.%根据农村鲜活农产品物流市场的现状和特点，分析现有物流模式的局限性，在此基础上提出三种整合战略，包括横向整合、纵向整合和平台式整合，最后针对整合过程中的问题提出了相应建议。