需求扰动不确定情况下供应链的价格竞争研究

摘要

In this paper, we studied the price competition problem of a supply chain composed of a supplier and two retailers under fluctuating market demand, analyzed the influence of the uncertainty of the demand fluctuation on the optimal pricing of the supplier and two retailers, and found that the profit of the supplier, two retailers and the overall supply chain would decrease with the rise of the demand fluctuating probability.%研究了市场需求扰动情况下包含一个供应商和两个零售商的供应链价格竞争问题。供应链可以采取集中式或分散式决策模式，并且，两个零售商的市场需求扰动问题会以一定的概率发生。通过分析需求扰动的不确定性对供应商和零售商最优定价的影响，研究发现供应商、零售商以及供应链的利润都会随着需求扰动概率的增大而减小。