再服务理念视角下的旅游物流优化研究

摘要

In this paper, we introduced in detail the basic situation of the development of the tourism logistics industry in China, defined the concept of re-service, analyzed the important role and function of the concept in the tourism logistics industry, and on such basis, proposed the suggestions to apply the re-service concept in the tourism logistics industry.%详细地分析了中国旅游物流发展的基本状况，界定了再服务理念含义，分析了在旅游物流中应用再服务理念的重要作用和功能，因此明确应该将其作为指导原则。在以上分析的基础上，重点提出了在旅游物流中应用再服务理念的建议。