基于模糊AHP的B2C电子商务最优物流模式选择-以当当网为例

摘要

在已有研究成果的基础上，构建B2C电子商务企业物流模式选择评价的指标体系，进而建立基于模糊AHP（模糊层次分析法）的B2C电子商务最优物流模式评价模型，并结合当当网进行实证分析，结果表明该评价模型是有效的，可为当当网及我国其它B2C电子商务企业提供物流模式优选决策的理论依据。%In this paper, on the basis of previous literatures, we built the index system for the evaluation and selection of logistics modes by the B2C e-commerce enterprises, then built the B2C e-commerce optimal logistics mode evaluation model based on the fuzzy AHP and at the end, in the case of the Dangdang.com, demonstrated the validity of the model.