基于AHP和云模型的生态旅游逆向物流供应商选择模型研究

摘要

In this paper, on the basis of the AHP and cloud model, we evaluated the comprehensive capacity of the reverse logistics suppliers in the ecological tourism industry, used the mathematical characteristics of the cloud model to convert between the qualitative and quantitative concepts, and established the inter-reliance and interrelationship between the two conceptual categories to reduce the possibility of subjective judgment in the process of the evaluation of reverse logistics suppliers.%基于AHP和云模型对生态旅游的逆向物流供应商综合能力进行评价，利用云模型的单个数字特征（期望Ex、熵En和超熵He）来进行定性概念和定量概念的相互转化，建立了彼此之间的相互依存、相互联系的关系，云模型引入逆向物流供应商评价减少了人为主观判断的可能性，使得评价结果更加客观合理。