渠道关系影响农产品流通效率的机理及流通创新对策

摘要

渠道关系是农产品在市场上良好流通的重要因素，顺畅的渠道关系有利于提高农产品流通效率，反之封闭的渠道关系导致农产品流通效率减低。为了具体分析渠道关系对农产品流通效率的影响，从渠道关系内涵出发，研究渠道关系对农产品流通效率的影响机理，并提出现阶段提高农产品流通效率的发展路径，重点在于建立起适合农产品流通的渠道信息服务体系，并利用现代信息技术拓展流通渠道，运用大数据促进流通渠道创新。%The channel relationship is an important factor in the good market circulation of the agricultural products. In this paper, in order to analyze specifically the influence of the channel relationship on the circulation efficiency of the agricultural products, we started with the connotation of the channel relationship to study its influence mechanism on the circulation efficiency of the agricultural products, proposed that at the current stage the key to improving the circulation efficiency of the agricultural products lay in the establishment of a suitable agricultural product circulation channel information service system and at the end, used the modern information technology and the big data technology to promote the innovation of the circulation channels.