指出伴随着电子商务的发展，物流快递企业得到了快速的发展，一方面由于快递业的同质化程度较高，导致快递企业低价格竞争加剧；另一方面，电商企业自建物流分食了快递利润。面对激烈的市场竞争，快递企业必须制定有效的竞争战略，提升自身的竞争力。因此对市场细分战略、精细化价格战略、农村电商物流战略、第四方物流延伸战略、差异化薪酬体系战略、季节性服务销售战略和基于客户解决方案的服务一体化战略等一一进行阐述。%In this paper, in view of the fierce market competition of the express delivery enterprises in the internet+era, we proposed that the enterprises must formulate effective competition strategies and improve their own competitivity. Next, we elaborated one by one on the strategies available for them, including the market segmentation strategy, fine price strategy, rural area e-commerce and logistics strategy, fourth-party logistics extension strategy, differentiated payment strategy, seasonal service and sales strategy and customer solution based service integration strategy, etc.
展开▼
