供应链管理视角下唯品会竞争优势分析

摘要

首先阐述了唯品会的发展现状，然后基于供应链管理的视角，从上游供应商、下游客户、物流配送环节等三个维度分析唯品会的竞争优势，指出唯品会通过准确定位，优选上游供应商；把握消费心理，吸引下游客户；降低物流成本，提高配送效率等建立其供应链管理的竞争优势，为电商企业的供应链管理提供了借鉴与参考。%In this paper, we first introduced the current development status of the VIP.com, and then from the perspective of supply chain management, analyzed its competitive edge in terms of upstream supplier, downstream customer and logistics distribution, etc.