In this paper, we analyzed the current status and existing problems of the intra-city freight market and the intra-city freight O2O mode in China, applied the SWOT process to the O2O mode, and at the end, proposed accordingly the strategies to promote the rapid and healthy development of the intra-city freight transportation industry in China.%分析了我国同城货运市场及同城货运O2O模式的发展情况及存在的问题,采用SWOT分析方法对同城货运O2O模式的内部优势、劣势、外部机会与威胁进行分析,把握行业发展方向及现实障碍,并针对性地提出了推进标准化建设、把握市场推广重点、制定合理的盈利模式、深入进行数据开发利用、完善供应链服务、发展社群经济等发展战略,以推动我国同城货运快速健康地发展。
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