快速消费品供应链信息共享机制研究

摘要

In this paper, with a simple fast consumer product two-echelon supply chain as the object, we built the benefit model of the suppliers and retailers therein respectively when there was information sharing and when not. Next we compared the new-type fast consumer product supply chain under the influence of e-commerce with the traditional fast consumer product supply chain, discussed the issues with information sharing, and at the end, proposed the relevant measures to encourage information sharing along the supply chain.%信息共享是优化供应链的有效手段之一,对解决牛鞭效应问题以及其他供应链上信息风险问题有重要作用.以一个简单快速消费品二级供应链为研究对象,在信息共享和无信息共享两种情况下,分别建立快速消费品供应链中供应商与零售商的收益模型.以快速消费品供应链为研究对象,对比了在电子商务影响下的新型快速消费品供应链与传统的快速消费品供应链,探讨了快速消费品供应链信息共享的问题,并提出快速消费品供应链信息共享的相关激励策略.