基于网络外部性的农村物流信息技术用户行为模型研究

摘要

In this paper, we analyzed the state of the informatization of agricultural logistics information system at the current stage, from the angle of the adoption of technologies analyzed the factors influencing the effect of the introduction of information technologies in agricultural logistics system, and by combining the technical adoption model and network externality theory and adding in factors such as network externality and cost, established the behavioral model of users of agricultural logistics information technologies. At the end, we used an empirical example to test the validity of the model and the factors.%分析了现阶段我国农村物流信息化的现状,从技术采纳的角度分析影响农村物流信息技术引入效果的影响因素,运用技术采纳模型与网络外部性理论的融合理论,增加网络外部性和成本费用因素,构建了一个农村物流信息技术用户行为模型,并通过实证研究证明模型因素的有效性,为推动农村物流信息化的进一步发展提供理论基础.