电子商务环境下逆向物流退货管理研究

摘要

电子商务环境下退货管理的研究,是对电子商务环境下正向物流的补充,是挖掘其潜在商业价值的理论概述。重点论述电子商务环境下的退货逆向物流含义和潜在价值,阐述了电子商务逆向物流的重要性及其实施中存在的困难,并提出了应对措施,退货逆向物流加强了电子商务企业与物流活动的联系,完善了电子商务环境下正向物流与逆向物流的网络循环关系。%Return management in E-commerce environment,the forward logistics in E-commerce environment,is an overview of the theory to tap its potential commercial value.Reverse logistics meaning and potential value of the paper focuses on E-commerce environment on the importance of reverse logistics E-commerce and its difficulties in implementation,and measures to cope with,reverse logistics and E-commerce businesses and logistics activities contact,to improve the circular relationship of forward logistics and reverse logistics network in the electronic commerce environment.