基于模糊层次分析法的生鲜农产品冷链物流影响因素分析

摘要

Due to a crop of allotting factors, such as poor infrastructure of cold-chain logistics, low degree of marketization, lack of third-party logistics company, lack of overall planning and integration between upstream and downstream and so on, fresh agricultural products cold-chain logistics has developed slowly. This article applies Fuzzy AHP to quantitatively analyze the affecting factors, and then clearly identifies the importance weight of these tactors for the purpose to provide a reference on developing fresh agricultural products cold-chain logistics.%由于存在冷链物流基础设施薄弱、市场化程度较低，3PL企业缺位、缺乏上下游的整体规划和整合等影响因素，生鲜农产品冷链物流的发展举步维艰。文章采用模糊层次分析法对影响生鲜农产品冷链物流的因素进行定量分析，明确界定这些影响因素的重要性权重．旨在为促进生鲜农产品冷链物流的发展提供参考。