产业转型升级背景下快递企业“最后一公里”核心竞争力研究

摘要

随着电子商务技术的发展和产业的转型升级，对快递企业的市场竞争环境及“最后一公里”问题进行深入剖析，提出从服务质量、服务效率、增值服务及服务成本四个方面提升快递企业核心竞争力，并对企业核心竞争力模型指标进行分析，研究现有“最后一公里”不同配送模式的特点，为快递企业提升核心竞争力指出努力方向。%With the development of E-commerce technology and industry transformation and upgrading, express delivery enterpris-es' market competition environment and“the last mile” are be analyzed, in order to promote express delivery enterprises' core-competitiveness four aspects such as service quality, service efficiency, value-added services and service cost are be provided, and the model indexes of enterprise core-competitiveness are be analyzed, the characteristics of deference deliver mode of“the last mile” are researched, which point effort direction for express delivery enterprise promoting core-competitiveness.