基于消费者效用论的内蒙古农产品零售业态发展研究

摘要

From the consumer utility theory, the paper analyzes Inner Mongolia agriculture product retailing formats. Based on the comparison of the two retailing formats, the paper concludes the development trend of Inner Mongolia agriculture product retailing formats and provides useful reference for the research of Inner Mongolia agricultural products retailing.%文章首先从消费者效用角度出发，对内蒙古农产品零售业态进行了分析，在对内蒙古农产品两种主要零售业态进行比较的基础上，归纳出内蒙古农产品零售业态的发展趋势，以期为内蒙古农产品零售业发展有所借鉴。