基于网购的鲜活水产品流通模式创新研究

摘要

首首先从梳理当前国内鲜活水产品流通方面的研究综述入手，认为鲜活水产品的流通模式创新并未引起理论界的高度重视和有效解决，从而提出基于网购的鲜活水产品流通模式，剖析其形成机理并对其模式进行了具体分析，最后结合案例，探讨了基于网购的鲜活水产品流通模式的推广及配套政策。%　　Starting from the research summary of the circulation of fresh aquatic product in China, the paper found that the innovation pattern of fresh aquatic product circulation had not been attached great importance and effective solution by the theorists. Therefore, the paper proposed a new pattern of fresh aquatic product circulation based on online purchasing, dissected its formation mechanism and analyzed its mode concretely. Finally, combing with cases, the author discussed the implementation and the corresponding policies of the above new pattern.