板栗生产与流通价值链研究--以罗田板栗的价格为例

摘要

板栗产业是能创造极高经济效益的特色农业。通过对湖北省罗田县板栗实地调研，发现罗田板栗供不应求时价格却未显著提高的现象，进而分析该现象与生产规模、贮藏保鲜、加工技术、营销策略密切相关，并从板栗数量和差异化两方面提出提升罗田板栗价值，提高其竞争力的建议。%Chestnut industry is the characteristic agriculture to create high economic benefit.Based on spot investigation about chestnut in Luotian county of Hubei province,Luotian chestnut in short supply did not improve the price,closely related to the scale of production,fresh-keeping,processing technology and marketing strategy.Then Put forward to the suggestions about how to strengthen the competitive power of Luotian chestnut and improve their value from the quantity of Luotian chestnut and differentiation.