家事易生鲜电商不确定环境下312 plus双营／盈模式重构

摘要

The thesis based on the investigation and analysis of the “Justeasy case thinks the entry point of fresh food e-business marketing and the profit model,further researches on the relevance between their use in the uncertain environment and healthy market development.,critically surveys the traditional model and inherits “333 1 model”of the pioneer e -business, improves and re-constructs “312 plus win-win model”.%文中基于案例分析，以武汉市“家事易”农产品电子商务公司生鲜电商营销与盈利模式分析为切入点，研究其在不确定环境下的运用与市场健康发展的相关性；批判性审视传统“‘购’‘转’‘馈’单向营销与盈利模式”，扬弃性传承先锋电商“3（三网功能）3（三无方式）3（三保质量）1（一站式服务）生鲜电营模式”，改良并创新性建构能促进生鲜电商可持续性发展的“312plus双营／盈模式”。