The meaning of advertising is generated through how audience perceive,observe,describe,and interact with advertising.Modern advertising is not only a bare statement of fact,it is far from being a reliance on literal and logic.On the contrary,it is rather a combination of many types of concept communications,containing language.Applying the emotion idea can be easily to elicit perceptions,interpretations,and the affective response of the consumers with regard to the information being advertised.The key concept also facilitate the process of explicating different situational phenomena that demonstrate certain attitudes,beliefs,and values.
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机译：The meaning of advertising is generated through how audience perceive,observe,describe,and interact with advertising.Modern advertising is not only a bare statement of fact,it is far from being a reliance on literal and logic.On the contrary,it is rather a combination of many types of concept communications,containing language.Applying the emotion idea can be easily to elicit perceptions,interpretations,and the affective response of the consumers with regard to the information being advertised.The key concept also facilitate the process of explicating different situational phenomena that demonstrate certain attitudes,beliefs,and values.
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