精细化管理在茅台制酒生产中的SWOT分析

摘要

Intensive management is the inevitable development direction in modern enterprise management. However, the production of Maotai is featured by its uniqueness, its tradition, and its complicacy. Intensive management in Maotai Distillery faces lots of limi-tations including both objective limitations and subjective limitations. SWOT analysis of intensive management in Maotai Distillery was carried out in this paper, which could deepen the understanding of the theory of intensive management and improve the practical benefits of intensive management in liquor production.%精细化管理是现代企业管理的必然要求和发展方向,然而茅台酒生产工艺有着其独特性、传统性、复杂性,在实施精细管理工程的进程中,遇到很多限制性因素,有客观条件限制和主观因素制约.需要辩证看待精细化管理在茅台制酒生产中的应用,即精细化管理在茅台制酒制曲生产中的SWOT(优势、劣势、机会、威胁)分析,从而加深对精细化管理理论的认识,提高精细化管理对制酒制曲生产带来的实际效益.