伴随社交平台的兴起，采用社交平台发表意见成为公众日常生活的一部分，很多人在社交平台中表述其对社会百态的见解。文章依据沉默螺旋原理，分析使用者在社交平台上发布见解参量。给出意见气候，惧怕孤立沉默，自我审核等意见发布作用因子，采用实例解析方法，完成信度效度指标分析。实验结果表明：社交平台使用者感受意见气候对其发布意见作用不大，孤独恐惧和自我审核意愿之间呈正向关联，使用者孤独恐惧和自我审核意愿呈负关联。%With the rise of social networking platforms, the social platform for opinions becomes one part of people’s daily life. Many people have expressed their opinions on the hot issues in the social platform. Based on the principle of silent spiral analysis, this paper analyzes the parameters that inlfuence users’ opinions on the social platform, such as the opinion climate, fear of isolated silence, the willingness of self audit and others. The paper makes experimental analysis via the reliability index and validity index analysis. The results show that social networking platform users feel less inlfuence from the climate of opinion, among factors of loneliness, fear and self censorship will positive association. Social platform users lonely fear and self willingness are negatively related to audit.
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