移动搜索行为研究综述:用户情境动因方法

摘要

In the era of mobile Internet, the ubiquitous mobile search behavior ( MSB ) shows the evolution of user information behavior, and also has aroused extensive attention and research of scholars at home and abroad. Based on the definition of MSB, this paper systematically reviews and summarizes the research on MSB by four key perspectives of users, context, motivation and method. Three trends are discussed, namely, the study object extends to the poles, the search behavior is diversified, and the research methods and tools are more advanced.%移动互联时代,移动搜索行为的泛在化昭示着用户信息行为的嬗变,也引起了国内外学者的广泛关注与研究.文章在对移动搜索行为进行界定的基础之上,以用户、情境、动因、方法四大关键视角为线索,对其相关研究进行了系统梳理与综述,并对未来移动搜索行为的研究对象向两极延伸、搜索行为向多样化发展、研究方法与工具更加先进的三大发展趋势进行了展望.