文章围绕客户关系管理服务“以用户为中心”的理念，借助大数据的信息采集、存储、分析挖掘技术流程，系统、全面地分析处理图书馆用户关系数据，探讨用户的信息行为和信息需求特点，深入了解用户的需求。在此基础上，将大数据用户关系数据管理的成果融入到创新图书馆用户服务模式中，并提出了具体的服务策略和方法，包括：提出基于大数据用户关系数据管理的阅读推广服务、个性化服务、图书馆用户网络舆情监控、开展用户数据素养教育。%This article focuses on the concept of customer relationship management services“user-centric”, application of large data information collection, storage and analysis of data mining process to make a systematic and comprehensive analysis on the li-brary user relationship data, and to explore information behavior, in-depth understanding of user needs and establishes a good re-lationship with the user. On the basis of the user data management achievements, it puts forward the specific strategies and methods of service that includes data management of reading promotion service based on big data of the user relationship, personalized ser-vice, library user network public opinion monitoring to carry out user data literacy.
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