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公共图书馆全媒体阅读服务链的构建策略研究

     

摘要

阅读服务是图书馆的根本使命和核心业务。在全媒体环境下,图书馆阅读服务不再是单个服务内容或形式的简单呈现,而成为一个连续不断、相辅相成的复合体,涉及多个服务环节和要素。借鉴服务链管理思想构建公共图书馆全媒体阅读服务链,包括用户阅读需求提取、阅读内容推送和阅读内容创新三个环节,并对各环节进行理论研究,寻找新兴媒体与各环节的契合点,开展典型媒体的应用分析,以期为公共图书馆提供具有理论指导性和实践操作性的全媒体阅读机制。%Reading service is the fundamental mission and core business of library. In omnimedia environment, library reading service is no longer the simple presenting of the content and form of a single service but has become a continuous and mutual complementary complex that involving multiple service links and elements. Taking the thought of service chain management for reference, this article proposes building an omnimedia reading service chain for public library, which involves 3 aspects as reading needs extraction, reading content push and reading content innovation. Meanwhile, it analyzes the application of typical media for the purpose of providing the omnimedia reading mechanism with theoretical guidance and practical value for public library.

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