基于网络计量的股权众筹平台融资能力分析

摘要

股权众筹平台是一种新兴的投资模式，投资者通过对项目的投资获得相应的股份。国内外现有研究较少，且多集中在金融、法律等领域。文章结合情报学领域的网络计量研究方法，从平台整体融资情况、资金流向、网站评价三个角度出发，分析8个具有中国证券业协会会员资格的股权众筹平台的现状，并探究如何提升平台融资能力。结果发现，平台的网络影响力与资金流向的范围和平台融资成功的项目数量具有较高的相关性，但与平台融资成功的总金额无关。%Equity crowdfunding is an emerging way of investing in specific project. Existing researches of equity crowdfunding are not much and most of them are focused on financial features and legitimacy. Based on webometrics, this article analyzes current situation of eight equity crowdfunding platforms which are all membership of SAC(Securi-ties Association of China) from three perspectives (overall situation, fund flow and site evaluation), and explore how to improve their financing capacity. It is found that platform ’s influence and range of fund flow have high correlations with the number of successful projects, but no correlation with gross amount of successful ones.