A marketing director for a prominent computermanufacturer was devising a new advertising campaign forhis company.While researching consumer response to hisproduct,he asked,“Naval ships are commonly referred toas‘she’or‘her’.What gender would you assign toyour computer?Give four reasons to support your answer…” A large group of women reported that the computers
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机译:Jens F. Jensen,Inger Lytje ogpeterØhrstrøm(红色。):Tegn og Data / Jens F. Jensen(红色。):Computer-Kultur。计算机medier。 Computer-semiotik / Jens F. Jensen:Teknologi-semiotik。对于文章来说,tegn og betydning