缩略、滥觞与同化：传媒语言符号的欧美哲学传统

摘要

The dichotomy of Saussure’s structuralism semiotics bridges traditional grammar, historical linguistics and modern linguistics. Based on the pragmatic philosophy, category theory and logic, Pearce’s semiotics deviates Saussure’s social tradition and develops Barthes’3D semiotics. Morris’semiotics integrates Carnap’s logical syntax and Ogden and Richards’ empirical semantics. Pan-semiotics worries human culture studies. Glossematics brings semiotic studies back on the track. The retrospect of the development of semiotics in Euro-American philosophy helps to curb theme worries and deviation of semiotics in the multimedia era.%索绪尔二元对立的结构主义符号学架起了传统语法、历史语言学与现代语言学的桥梁，皮尔斯符号学颠覆了索绪尔语言符号研究的社会性传统，深化了巴尔特三维符号学思想，从实用主义哲学、范畴论和逻辑学研究自然符号体系。莫里斯符号学同化了卡尔纳普逻辑句法学、奥格登和理查兹经验主义语义学，符号研究泛化引发人类文化研究焦虑。自然文化语符学让语言符号研究回归本源。系统回溯欧美语言符号哲学传统有助于遏制图符泛化时代传媒语言符号研究的主题焦虑与滥觞。